Hypnosis Training Video #492: Part 1: 7 Steps to Marketing Your Hypnosis Practice Even if You “Don’t Have a Clue”
Erika Flint, BA, BCH, A+CPHI
Cal Banyan, MA, BCH, CI, DNGH, OB, MCPHI
In this video Erika Flint and Cal Banyan share the first 3 marketing tips for a successful hypnosis business.
Step 1 : Have an awareness strategy
New hypnotists often work with family and friends to begin with, but after that, it's important to have an ongoing awareness strategy.
An awareness strategy is something that makes new potential clients aware of your business on an ongoing bases.
Avoid the "I'll do a bit of everything mistake"
The best approach for an awareness strategy is to find one thing and get really good at it. Here are a few examples that Erika recommends :
- Google AdWords (check out our free blogposts and downloads on Google AdWords)
Facebook
Learn to talk about what you do by having a really good elevator speech : Cal covers this topic in detail in the following episode: Hypnosis Training Video #456: Cal Gives Away His Favorite Free & Amazing TOP Marketing Secret
- Wearable conversation starters, for example :
Hypnosis : An Element of Change Men's Shirt
Hypnosis : An Element of Change Women's Shirt
Hypnosis : An Element of Change Pillow
I'm a Hypnotist : A High-Impact Conversation Starter! Expect to get inquiries with this shirt on!
View all products in The Hypnosis T-Shirt Shop
Step 2: Get really good at one or two marketing approaches.
A common mistake for new hypnotists is to try a bit of everything. They'll try some online marketing, print advertising, maybe Facebook or Google, and put a little effort into each one. But that approach usually does not work, because it takes some effort and tweaking to get a good awareness strategy working.
The best approach is to select one awareness strategy that you like and stick with it until you understand if it can work for your business or not. A good time frame is 3 months. Once you have one awareness strategy working well, then you can add in another one.
Step 3: You must have short, medium and long-term goals and strategies to promote your hypnosis practice.
Short-term approaches include talking about what you do, teaching courses, and Google AdWords.
The medium strategy is testimonials and referrals, such as on Yelp and with clients, and regularly writing blog posts.
Long-term strategy could include your website search engine optimization (SEO).
Watch the video below for details on "7 STEPS TO MARKETING YOUR HYPNOSIS PRACTICE EVEN IF YOU “DON’T HAVE A CLUE”"
I look forward to seeing you in class! Let's help more people with the power of hypnosis.
From my heart to yours,