Content from “Can You Be A Hypnotist?” by Erika Flint

Your job is to help your client envision a brighter future, their best self. That is what you are selling them.

Sales are about helping your client envision a better version of themselves. 

It’s not about hypnosis.

It’s not how great you are as a hypnotist or all of the certificates you have or awards you’ve won.

It’s very simple, can this solve their problem? And if so, what does it look like? Help your client envision their best self, their better future, then tell them how you are going to help empower them to get there. 

Marketing is helping people become aware of your business, sales is when you actually exchange money when a client chooses to work with you.

Both are important, and both are necessary. If you don’t have any experience in either, you will need to. And I don’t think this is part of your business that you should simply pay others to do without also understanding it yourself.

The reason is that it is so important to the ongoing success of your practice. And marketing and selling your services are an intimate and personal element of your business.

If you copy what someone else is doing, it doesn’t feel congruent.

If you don’t market your business with love and care for your clients, you’ll attract the wrong people.

If you don’t know how to sell your services, clients won’t understand why they should work with you.

Here are the rules for marketing and sales:

• Marketing is helping others become aware of your services. This is required. It’s the awareness strategy covered in chapter 7. Do it with love and care. Base it on your ideal client.

• Imagine that your ideal client is going to continue to suffer from their issue until you reach them, somehow. Until they read your blog post. Until they hear your podcast or until they see your advertisement. We have to be courageous in our attempts to reach our ideal clients. We at times do things that feel uncomfortable, so that our clients can see our message of hope, connect with us, and work with us. We go into the dark, scary places that require courage and grit first, for the things that scare us as hypnotists, as humans. Then our clients can follow our lead and the path we’ve illuminated.

• Sales are about helping your client envision a better version of themselves. It’s not about hypnosis. It’s not how great you are as a hypnotist or all of the certificates you have or awards you’ve won. It’s very simple, can this solve their problem? And if so, what does it look like? Help your client envision their best self, their better future, then tell them how you are going to help empower them to get there.

• Don’t ever do anything with Sales and Marketing your business that feels bad to you. If you get a negative gut reaction to something, fix it. Listen to your inner wisdom.