Sending your happy clients and students a link to review your Business on Google+ is a good way to build up your business reputation. Once you have reviews on your Google+ page, they can show up in search results like this :
Here's the steps to do this :
Replace the "+Cascadehypnosiscenter" with your business name and use that as the link to send to your clients and students.
If you want to have a user-friendly (called a "pretty url") for your business, follow instructions here: https://support.google.com/business/answer/6068603
If you don't yet have a Google Business page, you can create one here (it's free and highly recommended) : business.google.com