How to Get Your First Clients as a Professional Hypnotist
Press play and watch the video above, which is a LIVE training call from the Hypnosis Classroom in 2025. Here's a summary of the call:
When I first started practicing hypnosis, one of the biggest questions I had was:
How do I actually get clients?
When I became a hypnotist in 2013, I got my first hypnosis clients with Google Adwords (now Google Ads). This strategy still works - however, you'll need to keep these other aspects in mind if you want that strategy to work!
If you’re newly certified or exploring professional hypnosis training, that question probably comes up for you too. Because even with great skills, there’s still that gap between training and building a real, sustainable practice.
Over the years, I’ve helped hundreds of new hypnotists get their first paying clients and build businesses that change lives. This blog outlines what I believe are the most important and effective ways to get started. These are the methods I’ve used myself, and the ones I teach in my professional hypnosis certification training.
Step 1: Start by Seeing Private Clients
The fastest way to build your confidence and skill is to start working with private clients one-on-one. You don’t need a niche right away. You just need to start helping people.
This is how you build experience. You learn what people are really struggling with. You gain insight into what language resonates. You also start getting referrals, testimonials, and real momentum.
Many of the hypnotists I train begin by helping friends, acquaintances, or referrals in their local area. It doesn’t have to be complicated. You’re not trying to be perfect. You’re building trust and learning as you go.
Step 2: Teach in Your Local Community
One of the most powerful tools I used early on was teaching small community classes. I offered short hypnosis workshops on topics like stress reduction, sleep, energy, and cravings.
These classes do a few important things:
- They build visibility in your community.
- They establish you as a credible expert.
- They help people experience hypnosis in a safe, welcoming setting.
Often, people who attend these classes become clients, or they refer others who need help. I still recommend this approach to every new hypnotist I mentor.
Step 3: Create and Share Hypnosis Audios
Early on, I created a few short hypnosis audios and shared them with clients and potential clients. These recordings were simple and focused—things like deep relaxation or confidence boosters.
What I learned is that having an audio recording gives people a taste of what it’s like to work with you. It also gives you something tangible to offer, whether on your website, in a follow-up email, or as a bonus for class attendees.
Eventually, you can even sell these as digital products, or use them as lead magnets to grow your email list.
Step 4: Advertise with What Already Works
This part usually comes later, and it’s not something I talked about in the video, but I want to mention it here because it’s a natural next step.
Once you’ve worked with clients and you know what messages resonate, you can start advertising your practice using their language. That’s the key - use the exact words your clients say.
I had a client once tell me, “I just don’t want to think about food all the time anymore.” That one sentence struck a chord, and it became a headline I used in my messaging. It worked, because it was honest, relatable, and specific.
When you build your advertising around real client experiences, you’re not selling. You’re connecting.
Training That Supports All of This
In my professional hypnosis certification program, I teach everything I’ve just described, and a lot more. My goal is not just to help you learn hypnosis, but to help you become confident, organized, and in motion with your own practice right after graduation.
We cover a structured, client-centered system called 5-PATH Hypnosis, and our certification training also includes 7th Path Self-Hypnosis so they can teach it to others as a class or include it in their client work.
What I care most about is giving my students a clear, real-world strategy that works. I don’t want people to finish training and feel like they’re on their own. I want them to walk out knowing how to help clients and how to start seeing results.
What I Know for Sure
Starting your hypnosis business doesn’t have to be overwhelming. It can be one client at a time. One connection. One insight. And it all grows from there.
When I became a professional hypnotist, I didn’t know how many lives I’d be able to touch. I just knew I wanted to help - and I trusted that with the right tools, the right structure, and a little bit of courage, it would work.
And it did.
If you’re considering hypnosis certification training, or you’re already certified and ready to take the next step, I hope this gives you some encouragement and clarity about where to begin.
You’re closer than you think.
Steps to Becoming a Professional Hypnotist
- Get started! Get our Hypnosis Certification Training Info Kit.
- Get Inspired! Watch our Hypnosis Certification Training Masterclass.
- Get the Details! Download my book on how to become a professional hypnotist: Can You Be a Hypnotist?
- Learn what the rules are where you live (US) : Hypnosis requirements by state.
