Hypnosis Training Video #493: Part 2: 7 Steps to Marketing Your Hypnosis Practice Even if You “Don’t Have a Clue”
This article is part 2 in this series, so first, let’s review the last video – Part 1
Step 1: Have an awareness strategy.
Step 2: Get really good at one or two marketing approaches.
Step 3: You must have short, medium and long-term goals and strategies to promote your hypnosis practice.
And now, we get on to the new material in this video Steps 4, 5, 6, and 7!
Watch the video below and review the recap under the video for details.
Step 4: Continually tweak and refine your promotional efforts.
It's rare that a first pass at a new marketing approach will work without any modification.
This surprised me when I first started marketing my business. There is no one single way to market your business, and there is no 'secret' to marketing your business either other than continuing to refine and tweak your efforts.
Everything you do to market yourself and your business will need refining and tweaking to get it just right.
And even when you get it right and it brings in a steady stream of clients, you'll still need to refine and tweak it over time as your business and the profession changes.
The bottom line is that it's common for your marketing efforts to take a little time to get them just right, and if you're new at this don't fret if things don't work immediately - test and refine.
The best way to do this is measure your marketing in a way that enables you to understand what is working. Any marketing effort that doesn't include statistics on what is working is usually not worth the effort, because you won't know how to refine or tweak it.
This is why I put my marketing dollars in online marketing like Google AdWords which comes built in with clear analysis on what is working.
For more information on getting started with Google AdWords, check out the documents in the Free Hypnosis Training library, including:
Step 5: Give FREE talks to your community about hypnosis!
This could be at a community center, a senior center, the YMCA, a church, or at a medical facility. You can also give free talks at any local business.
Check out the Hypnosis, Etc episode on this topic for a detailed outline of how to teach community based courses: Hypnosis Training Video #515: How To Conduct & Build Community Courses For Your Hypnosis Practice
One of the topics that almost any business will be interested in is stress relief, and the reason why I highly recommend talking about stress relief is that it doesn't overtly include the word hypnosis in the topic. For this reason, many businesses are open to having a hypnotist come in and teach their employees about stress relief, even when it includes a bit of hypnosis.
Check out the self-study course on How to Teach an Effective and Engaging Stress Buster Workshop in Your Community to get started using this technique right away. You'll have fun teaching it, and your participants will learn new ways to alleviate stress that help them lead better lives.
Step 6: “Content is King!”
Well, sort of. Be of service to your clients. Help them. Provide VALUE and give things away. Do that well, and they’ll want to work with you.
Put out good content that you believe in.
Share what you know and be your authentic self.
Clients want to feel comfortable with their hypnotist, so be yourself and don't 'try to hard' to get everything perfect.
Sharing good content can be in a blog post, or a short video, or even a on social media. Talk about hypnosis as much as you can in a positive way, and help your community understand what hypnosis really is. Part of our job as hypnotists is to dispel the myths about hypnosis, and you can do that in a variety of ways.
It can be a bit scary to put yourself out there, but you can do it. If you have any hesitation with this, it's an opportunity for you do do self-hypnosis and work on feeling more comfortable sharing your expertise. One of the best techniques I know of for this besides hypnosis is the following :
Imagine that your ideal client is sitting at home right now, suffering. They don't know what to do. And they aren't aware of your business or that you can help them because you have been hesitant to put yourself out there. Now imagine you have the courage to share what you know, and create the article or video, and because you had the courage to do that, now your client finds you and gets the relief they need. The bottom line is that when you're unsure or nervous, think about all the people that aren't getting your help and use that to motivate you to put your content out there. It does not have to be perfect! I doubt this blog article is perfect. But did it help you?
Here are a few ideas :
Create a list of the top Frequently Asked Questions about hypnosis, like is hypnosis sleep? And does my hypnotist have control over me? and everyone be hypnotized? Then answer these questions in a series of short blog posts, or short videos. Post them to your website and on line once a week, or once a day for a few weeks.
Create a Hypnosis Success Board and share online your client success, this inspires your clients and others to work with you. Check out The Hypnosis Success Board we have at Cascade Hypnosis Center to learn more.
Step 7: Get started now!
Don’t let things hold you back! Study hypnosis and get the best training you can.
You do not need ANYTHING but good training to help people. Don't get stuck in the "but I need a website", or "I need business cards" to keep you from helping people. The number one goal that I have for my graduates is to start seeing clients right away - within a week of graduation. They have everything they know to help people with hypnosis, and guess what - your client doesn't need you to have a website for them to feel better. Get started now, and the rest will fall into place.
I look forward to seeing you in class.