Video originally posted on www.CalBanyan.com
Things happen. This article is focused on COVID, but you should always think about how to stay relevant no matter what is going on. Whether it’s the pandemic, forest fires, or other public issues, it’s important to show that you’re listening and can help. Here’s a breakdown of what Cal and Erika cover in this episode of Hypnosis Etc.:
4:50 - How can you shift some of your marketing and messaging to be of greater service to your clients?
Don't ignore what’s going on and make a statement somewhere.
Be relevant to what's going on and show compassion.
Make your availability the first thing clients see on your website so they know you are ready to help with online sessions! "I can help you right now."
7:30 - At Cascade Hypnosis Center:
We said "Yes we are open" as a header on our website.
We made some ads on a service called Canva with the same messaging.
10:15 - Cal made a list of the benefits of online sessions
Greater confidentiality
Greater convenience
Many clients feel more comfortable and experience quicker results in the privacy and comfort of their own home
Easier to schedule sessions online
Hypnosis may not even be available in your area, and now it is online
Save them money because they don't have to travel
15:35 - If you have any email automation, make sure your messaging is up to date with what's going on and how you're available. We want to show we're paying attention to how we can help.
17:25 - Let's focus on how we can help with the power of hypnosis by starting with yourself and making sure your messaging speaks to current clients looking for help.
Watch the full episode below!
