Content from “Can You Be A Hypnotist?” by Erika Flint
The more you talk about what you do as a hypnotist and how it can help people, the more successful you will be.
TALK ABOUT WHAT YOU DO
Talking about what you do may be number three on this list; however, it is the number one way to reach your ideal clients.
Talk about what you do.
Talk verbally, write about it, create videos on hypnosis. Share stories.
Our clients want to know that hypnosis will solve their problem, and they want to know it’s safe and not a scam. There are too many misperceptions about hypnosis. We – professional hypnotists – must be out there in the world sharing and telling compelling stories about how hypnosis works, that it’s safe, effective and natural, and precisely what hypnosis helps with.
Tell everyone you know that you are a hypnotist and that you help clients even when everything else has failed.
Repeatedly communicate the benefits of hypnosis and the issues it helps with.
Share stories of client success, and teach classes on hypnosis, self-hypnosis, and other related topics.
I have my students start talking about becoming a hypnotist before they even arrive at training. By the time they graduate, they already have their first clients lined up to work with them.
There is so much misunderstanding in the world about hypnosis. It is critical that we talk about what hypnosis really is, and the benefits it provides.
HERE ARE THE FOUR PRIMARY CORNERSTONES OF TALKING ABOUT WHAT YOU DO
Within the first year of hypnosis, I want all of my grads to have completed all of the following:
1. The Hypnosis Pre-Talk
Answers the question: What is hypnosis?
The hypnosis pre-talk is the talk we give every new hypnosis client. It includes what hypnosis actually is, and eliminates common fears and misperceptions about hypnosis. You are likely to give this pre-talk in a variety of lengths and formats throughout your career as a professional hypnotist.
2. Short Elevator Pitch
Answers the question: What do you do?
The short elevator pitch is a one-sentence description of what you do.
Here’s mine: “I’m a hypnotist. I help people lose weight, with hypnosis – even when everything else has failed.”
And when I’m talking to potential students, “I’m an award- winning hypnotherapy trainer and author. I train compassionate humans to become world-class hypnotists with a thriving practice, without the struggle.”
The format is the following:
I am a ___________, I help people __________, [even when or without].
“I’m a hypnotist. I help people with hypnosis, even when everything else has failed.”
This format includes adaptations from both Cal Banyan and my speaking coach Majeed Mogharreban.
3. Entry Level, Community-Based Course
Answers the question: How can hypnosis benefit me?
Teach an entry level course that includes hypnosis that is appropriate for your community. This course will include a Hypnosis Pre-talk, mentioned earlier, to help students understand what hypnosis is. This is yet another reason why having a Hypnosis Pre-talk is essential – you’ll use it in public speaking and while teaching classes as well.
It’s important that it’s an entry-level course so that anyone – even without any experience with hypnosis, can get something out of it.
It’s important that it’s community-based because it should be something your community, or a collection of your ideal clients, would be interested in.
Some examples include the following:
Introduction to Self-Hypnosis
Stress Buster Workshop
Can Hypnosis Help with Weight Loss?
Can Hypnosis Help to Stop Smoking?
4. Client Success
Tell compelling success stories of your clients. Get permission to share their story - either anonymously, or with their names - online, in print, in video, and on your website.
Before you have worked with any clients, there are still plenty of compelling stories to tell your clients. They are my stories. They are other hypnotist’s stories. Borrow from my success.
