Content from “Can You Be A Hypnotist?” by Erika Flint
It takes multiple hypnosis sessions to truly help our clients.
Love your clients enough to make them a thoughtful and thorough offer -- not one that makes them feel better at that moment, but one that actually gets them results.
Single session miracles are a myth. How do you know if your client got their results if you only see them on time?
Don’t jump on this marketing bandwagon. Love your client enough to know it will take multiple sessions to help them with issues they’ve been struggling with for years, maybe decades.
We can offer significant insight and relief in a single session, this is true. Integrating it back into their existing life can take time, and multiple sessions are required for that.
Don’t do what sounds good to your client in the moment -- offer them what you know will work in the long run.
SIMPLIFY: CREATE REPEATABLE OFFERINGS THAT FOCUS ON RESULTS
Your Awareness Strategy will attract your Ideal Client, and you connect with and listen to your client to understand their issue. Then you will Talk About What You Do to help them learn how hypnosis will help to solve their problem.
The last step is getting your client to sign up to work with you and getting them their results.
Client Conversion Funnel
A Client Conversion Funnel is how we will convert a potential client, into a paying client. If this topic makes you feel uncomfortable, then just know that there may be money or money block issues for you to address.
We are of highest service to our clients when they trust in us, and ultimately themselves, enough to pay to have their issue resolved.
And a thriving hypnosis practice means:
Clients are getting the results they came in for, and they’ll tell their friends and our business will grow.
The Business is able to reinvest in the business - in book publishing, product development, training, and hiring.
The hypnotist has all their financial needs met and is able to travel, take time off, and afford to take excellent care of themselves and their family.
Steps in the Client Conversion Funnel
Step 1: Sign Up for Complimentary Consultation. Your Awareness Strategy focuses on your Ideal Client. It attracts your ideal client, and they like what you have to say. They sign up for a complimentary consultation with you. The consultation can be over the phone, the internet, or in person.
Step 2: Complimentary Consultation. The complimentary consultation is where you listen and connect with your potential client, then tell them about hypnosis and how it can solve their problem.
Step 3: Make an Offer. If you believe hypnosis can help them, then you will make them an offer to work with you. If they also think it will solve their problem, they will pay you to help them. When this is done well, it works. It feels right, and it feels natural, because you have done the hard work to identify your ideal client and to help them become aware of your services in order to solve their problem. The last step is simply describing how, specifically, hypnosis can help solve their problem.
The Offer Should be Four or More Hypnosis Sessions
The offer will be a package of hypnosis sessions, customized for every client based on their needs. However, we can only ever offer an estimate, an average based on experience with other clients that have similar issues. Each client is different, so there is no way to know for certain how many sessions it will take to help our clients get the results they want.
What about the Miraculous ‘Single’ Hypnosis Session?
You may be aware of some hypnotists who claim to offer results in a single session. And I don’t want you to be that hypnotist. I want you to do complete and thorough work with your clients.
And while it’s possible to get our clients fantastic results in a single session, it’s not likely to do complete work.
Most of our clients have been suffering from their issue for years, maybe decades or more. So even though a single hypnosis session can shift everything for them, it’s unlikely to be enough to help them be 100 percent successful.
It can be the turning point to a new life. It can be miraculous.
Even with all of that, our clients may struggle with integrating their new understanding into their current life.
We do not do any service to our clients by offering “Single session cures.” If the hypnosis we offer truly is that miraculous, then at least work with your client a minimum of four sessions to ensure they integrate those changes successfully into their life. Otherwise, a month later your single session cure client may think “Oh, I guess hypnosis doesn’t work, after all.” And that’s not good for your client, or for you or your business.
