Hypnosis Training Video #493: Part 2: 7 Steps to Marketing Your Hypnosis Practice Even if You “Don’t Have a Clue”
Erika Flint, BA, BCH, A+CPHI

Erika Flint, BA, BCH, A+CPHI

Cal Banyan, MA, BCH, CI, DNGH, OB, MCPHI

Cal Banyan, MA, BCH, CI, DNGH, OB, MCPHI

This is part 2 in this series, so first, let’s review the last video – Part 1

Step 1: Have an awareness strategy.
Step 2: Get really good at one or two marketing approaches.
Step 3: You must have short, medium and long-term goals and strategies to promote your hypnosis practice.

And now, we get on to the new material in this video Steps 4, 5, 6, and 7!

Watch the video below and review the recap under the video for details.

 
 

Step 4: Continually tweak and refine your promotional efforts. 

It's rare that a first pass at a new marketing approach will work without any modification.

This surprised me when I first started marketing my business. There is no one single way to market your business, and there is no 'secret' to marketing your business either other than continuing to refine and tweak your efforts.

Everything you do to market yourself and your business will need refining and tweaking to get it just right.

And even when you get it right and it brings in a steady stream of clients, you'll still need to refine and tweak it over time as your business and the profession changes. 

The bottom line is that it's common for your marketing efforts to take a little time to get them just right, and if you're new at this don't fret if things don't work immediately - test and refine.

The best way to do this is measure your marketing in a way that enables you to understand what is working. Any marketing effort that doesn't include statistics on what is working is usually not worth the effort, because you won't know how to refine or tweak it. 

This is why I put my marketing dollars in online marketing like Google AdWords which comes built in with clear analysis on what is working. 

For more information on getting started with Google AdWords, check out the documents in the Free Hypnosis Training library, including: 

Get New Hypnosis Clients with Google, fast

Get New Hypnosis Clients with Google, fast

 
Google AdWords Top 20+ Checklist

Google AdWords Top 20+ Checklist

 

 

Step 5: Give FREE talks to your community about hypnosis! 

This could be at a community center, a senior center, the YMCA, a church, or at a medical facility. You can also give free talks at any local business. 

One of the topics that almost any business will be interested in is stress relief, and the reason why I highly recommend talking about stress relief is that it doesn't overtly include the word hypnosis in the topic. For this reason, many businesses are open to having a hypnotist come in and teach their employees about stress relief, even when it includes a bit of hypnosis. 

Check out the self-study course on How to Teach an Effective and Engaging Stress Buster Workshop in Your Community to get started using this technique right away. You'll have fun teaching it, and your participants will learn new ways to alleviate stress that help them lead better lives. 

Step 6: “Content is King!” 

Put out good content that you believe in.

Share what you know and be your authentic self.

Clients want to feel comfortable with their hypnotist, so be yourself and don't 'try to hard' to get everything perfect.

Sharing good content can be in a blog post, or a short video, or even a on social media. Talk about hypnosis as much as you can in a positive way, and help your community understand what hypnosis really is. Part of our job as hypnotists is to dispel the myths about hypnosis, and you can do that in a variety of ways. 

It can be a bit scary to put yourself out there, but you can do it. If you have any hesitation with this, it's an opportunity for you do do self-hypnosis and work on feeling more comfortable sharing your expertise. One of the best techniques I know of for this besides hypnosis is the following : 

Imagine that your ideal client is sitting at home right now, suffering. They don't know what to do. And they aren't aware of your business or that you can help them because you have been hesitant to put yourself out there. Now imagine you have the courage to share what you know, and create the article or video, and because you had the courage to do that, now your client finds you and gets the relief they need. The bottom line is that when you're unsure or nervous, think about all the people that aren't getting your help and use that to motivate you to put your content out there. It does not have to be perfect! I doubt this blog article is perfect. But did it help you?  

Here are a few ideas : 

The Hypnosis Success Board at Cascade Hypnosis Center inspires clients and promotes incremental success

The Hypnosis Success Board at Cascade Hypnosis Center inspires clients and promotes incremental success

Create a list of the top Frequently Asked Questions about hypnosis, like is hypnosis sleep? And does my hypnotist have control over me? and everyone be hypnotized? Then answer these questions in a series of short blog posts, or short videos. Post them to your website and on line once a week, or once a day for a few weeks. 

 

Create a Hypnosis Success Board and share online your client success, this inspires your clients and others to work with you. Check out The Hypnosis Success Board we have at Cascade Hypnosis Center to learn more. 

 

 

Step 7: Get started now! 

Don’t let things hold you back! Study hypnosis and get the best training you can. 

You do not need ANYTHING but good training to help people. Don't get stuck in the "but I need a website", or "I need business cards" to keep you from helping people. The number one goal that I have for my graduates is to start seeing clients right away - within a week of graduation. They have everything they know to help people with hypnosis, and guess what - your client doesn't need you to have a website for them to feel better. Get started now, and the rest will fall into place. 

By the way, I have a FREE Marketing Group on www.OurHypnoSpace.com. The discussion is ongoing and there are lots of knowledge posted there from past discussions that are very relevant today as well. 

I look forward to seeing you in class.

With Love, 

Erika

 

Hypnosis Training Video #492: Part 1: 7 Steps to Marketing Your Hypnosis Practice Even if You “Don’t Have a Clue”
Erika Flint, BA, BCH, A+CPHI

Erika Flint, BA, BCH, A+CPHI

Cal Banyan, MA, BCH, CI, DNGH, OB, MCPHI

Cal Banyan, MA, BCH, CI, DNGH, OB, MCPHI

In this video Cal Banyan and Erika share the first 3 marketing tips for a successful hypnosis business. 

Step 1 : Have an awareness strategy

New hypnotists often work with family and friends to begin with, but after that, it's important to have an ongoing awareness strategy. 

An awareness strategy is something that makes new potential clients aware of your business on an ongoing bases

Avoid the "I'll do a bit of everything mistake" 

The best approach for an awareness strategy is to find one thing and get really good at it. Here are a few examples that Erika recommends :

Hypnosis : An Element of Change Men's Shirt

Hypnosis : An Element of Change Men's Shirt

Hypnosis : An Element of Change Women's Shirt

Hypnosis : An Element of Change Women's Shirt

Hypnosis : An Element of Change Pillow

Hypnosis : An Element of Change Pillow

I'm a Hypnotist : A High-Impact Conversation Starter! Expect to get inquiries with this shirt on!

I'm a Hypnotist : A High-Impact Conversation Starter! Expect to get inquiries with this shirt on!

View all products in The Hypnosis T-Shirt Shop

 

Step 2: Get really good at one or two marketing approaches. 

A common mistake for new hypnotists is to try a bit of everything. They'll try some online marketing, print advertising, maybe Facebook or Google, and put a little effort into each one. But that approach usually does not work, because it takes some effort and tweaking to get a good awareness strategy working. 

The best approach is to select one awareness strategy that you like and stick with it until you understand if it can work for your business or not. A good time frame is 3 months. Once you have one awareness strategy working well, then you can add in another one. 



 

Step 3: You must have short, medium and long-term goals and strategies to promote your hypnosis practice. 

Short-term approaches include talking about what you do, teaching courses, and Google AdWords.

The medium strategy is testimonials and referrals, such as on Yelp and with clients, and regularly writing blog posts. 

Long-term strategy could include your website search engine optimization (SEO). 


I look forward to seeing you in class! Let's help more people with the power of hypnosis. 

From my heart to yours,

Erika

Hypnosis Training Video #490: How to Deal with Clients Who Sleep During Sessions & How You Can Stop Encouraging it!

HELP! I have a client who always goes to sleep in session! 

Erika Flint

Erika Flint

Cal Banyan

Cal Banyan

In this video, Cal and I share some important tips regarding clients who regularly fall asleep in session.

Understanding how this happens and some simple technique modifications for prevention can make you a more effective hypnotist for all clients. 

Here are the highlights from the video : 

What hypnotists do that can cause clients to go to sleep : 

  1. The hypnotist is talking too slowly.
  2. There's too much time spent deepening the client with suggestions for deeper relaxation.
  3. Not making the session interactive and asking for client input, such as responding verbally, nodding their head, or lifting a finger.  
  4. Not utilizing a more progressive, modern induction like the 5-PATH Rapid Induction  or the Time Tunneling Technique ™ which is an affect induced age regression induction. 

How to interact with clients who regularly go to sleep in session:

  1. Understand that hypnosis is not sleep and your client needs to realize this as well. It's a common misperception in the public for a variety of reasons, but in part the phrases 'you're getting sleepy', and movies that suggest hypnosis is a form of sleep. 
  2. Learn to recognize if your client is sleeping. Note that snoring is not necessarily sleep
  3. Ask your client if they regularly have issues sleeping during the day as well? It could be indicative of a deeper issue.
  4. Understand that some clients sleep as a protective mechanism - not because they're tired or sleepy. Sleep is one of our very first coping strategies as infants. And it's still very useful as a technique as adults as well - for example 'I'll sleep on it' can help our subconscious mind consider options and provide solutions. But it's not effective in the hypnosis office.

Solutions

  1. Hypnotize quickly using an instant or rapid induction, like the 5-PATH Rapid Induction or the 8-Word Instant Induction
  2. Use interactive and insight generating techniques with your client like Age Regression, Forgiveness Therapy, Parts Mediation Therapy, and Age Progression. 

Watch the video for full details and explanation. 

Tell your friends about these great hypnosis training videos. Thanks!

I look forward to seeing you in class! 

Let's help people lead better lives with hypnosis. 

From my heart to yours,

Erika Flint

Hypnosis Training Video #473: Quickly Find & Fix False Expectations for Hypnosis Success
Erika Flint, BA, BCH, A+CPHI

Erika Flint, BA, BCH, A+CPHI

Cal Banyan, MA, BCH, CI, DNGH, OB, MCPHI

Cal Banyan, MA, BCH, CI, DNGH, OB, MCPHI

Manage False Expectations in the Hypnosis Office to improve client success

Most clients will come to hypnosis with false expectations, and managing false expectations is critical to success with our clients.

False expectations are born out of the media's portrayal of hypnosis, stage hypnosis shows that give our clients ideas about hypnosis that aren't necessarily true, past experience with hypnosis, and other peoples experience with hypnosis. 

 

Here is the important list of false expectations with clients: 

  1. Client's previous experience with hypnosis : if your client has seen another hypnotist your approach may be different.
  2. Client's friends have had hypnosis before : your client may expect their session will be exactly like a friends.
  3. Movies, TV, and Stage Hypnosis : your client may have false expectations from movies, television, and stage hypnosis shows.
  4. Client's state or feeling that day : your client may believe they're too tired, too emotional, or not emotional enough to work with you.
  5. Client may be expecting failure : your client may be coming to you expecting failure - watch for this. 

 

What happens if you don't manage these false expectations?

Your client will not achieve the success they want - these false expectations are false beliefs that keep our clients from being as successful as possible, so they need to be addressed.

    These types of false expectations can come up at any time in the process -  before the hypnosis session, during the hypnosis session, and even before you begin working with your client, so watch the video to learn how to fix these false expectations. 

     
     
    Hypnosis Training Video #472: Top 7 Tragic Mistakes New Hypnotists Make (and How to Avoid Them)
     
    Erika Flint, BA, BCH, A+CPHI

    Erika Flint, BA, BCH, A+CPHI

    Cal Banyan, MA, BCH, CI, DNGH, OB, MCPHI

    Cal Banyan, MA, BCH, CI, DNGH, OB, MCPHI

     

    This top 7 list of tragic mistakes new hypnotists make can easily be avoided when you know what to watch out for. 

    HERE IS THE TOP 3 of 7 LIST!

    1. Confusing depth testing with convincers can destroy client confidence.
    2. Using the wrong tone of voice sends the wrong message to clients. Instead, model the behavior you want to see in your clients with non-verbal and verbal communication.
    3. Believing hypnosis requires relaxation is simply incorrect and can interrupt your progress with clients.
     
     

    4. Trying to determine causality without hypnosis – this is a waste of time for you and your client. This is very likely what your client has already done on their own before coming to see you!

    5. Believing your client’s beliefs about how it started, this takes you in the wrong direction because your clients beliefs are often based on the  conscious mind's understanding of the issue. 

    6. Making assumptions about your client can lead to horrible mistakes. In as much as you can, clear your mind entirely of any assumptions about your client and allow the hypnosis to reveal the issue

    7. Not knowing how to properly prepare clients often leads to failure. 

    By avoiding these 7 mistakes in the hypnosis office, your clients will get relief sooner, and your clients will refer you to their friends and family. 

    What other mistakes have you run across? Let me know

    Share this video and information with all your hypnosis friends!

    I look forward to seeing you in the classroom soon. 

    Stay connected online : facebook.com/CascadeHypnosisTraining

    From my heart to yours, 

    Erika

    New-HypnotistErika Flint
    Hypnosis Training Video #471: Amazing Ways to Emerge Clients for MUCH Greater Success
    Erika-in-Amazing-Ways-to-Emerge-Clients-for-MUCH-Greater-Success (1).jpg
    Cal-in-Amazing-Ways-to-Emerge-Clients-for-MUCH-Greater-Success.jpg

    Wes reveal some very powerful emerging techniques in this new hypnotherapy training video! 

    In this new hypnosis training video, we go over some important do’s and don’ts when emerging your clients. 

    Some hypnotists are making some terrible mistakes when emerging their clients!

    And, not doing some very amazing things that just add about a minute to your session!

    Click below to watch this powerful hypnosis training video and empower every aspect of your hypnosis session!

     
     
    Hypnosis Training Video #449: Out with the "Same Old Story" for Amazing Hypnotherapy Transformations
    Erika-in-S-O-S-Out-with-the-Same-Old-Story-for-Amazing-Hypnotherapy-Transformations.jpg
    Cal-in-S-O-S-Out-with-the-Same-Old-Story-for-Amazing-Hypnotherapy-Transformations.jpg

    Our client's Same-Old-Story (SOS) keeps them trapped in old ways of thinking and believing. If we don't help them to create a new story  they'll never get to where they want to go. 

    How do you know if your client is telling their SOS? 

    One of the primary indicators is that it's become part of their IDENTITY. If your client begins to share with you a story that seems to be part of who they are as a person, you've got an identity level story - and this SOS desperately needs an update or it will be hard to help your client change in any meaningful and lasting way. 

    One of the first things to do when you recognize that your client has an SOS, is to use temporal language with your client to help them experience the story as being in the past, and not necessarily part of their future. 

    Your client may say to you "My mother never loved nor cared for me as a child, so that's why I grew up so needy and clingy. So I continue to get  into bad relationships seeking that love and attention I never could get from her". 

    Your response could be, "Thank you for sharing that with me. What I want you to realize is that, what you just told me there, is the OLD way of being, your old story. You USED to get into bad relationships seeking love and attention. What do you want your new story to be?" 

    "Used to get into bad relationships" is using temporal language to shift your client's perception of their own experience. 

    They're coming into see you for a change, for something different than how it has been, right? 

    So help them first by helping them to shift how they structure their own thinking on the topic. 

    Next, you'll help them create their new story. 

    Click below to watch this powerful hypnosis training video on out with your client's old SOS!  

    Hypnosis Training Video #448: How To Work Like A Pro Right Now Even On Very First Client!
    Erika-in-How-To-Work-Like-A-Pro-Right-Now-Even-If-Its-Your-Very-First-Client.jpg
    Cal-in-How-To-Work-Like-A-Pro-Right-Now-Even-If-Its-Your-Very-First-Client.jpg

    Many hypnotists believe what they need before seeing clients is more training - yet what they likely need instead is the right training.

    What is the right training? Training that pushes you - that tests you, practicing with a partner over and over, so you can do the techniques without thinking about them, then use a systematic approach with hypnosis including insight based therapy instead of just more hypnosis scripts.

    Your clients need a responsive and dynamic approach - and the best way to be dynamic and responsive is to have a systematic approach that is also flexible - where you can learn and train for the best techniques but also know that you can modify your approach on the fly to be client-centric. 

    Click to watch the video below where Erika Flint and Cal Banyan share how to work like a pro from the very first client with training, drilling, and a systematic approach to hypnosis.

    At our training center we want our hypnosis graduates to go from "Classroom to Client" - and this means from the day they graduate from our course they can see their first client and help them. 

    New-HypnotistErika Flint
    Hypnosis Training Video #447: Two Techniques That Turn Your Clients Into Confident Success Stories
    Erika-in-Two-Techniques-That-Turn-Your-Clients-Into-Confident-Success-Stories1.jpg
    Cal-in-Two-Techniques-That-Turn-Your-Clients-Into-Confident-Success-Stories1.jpg

    Want to be a world-class hypnotist and help people achieve lasting relief and success?

    Focus on the following: 

    ✓ Flexibility with approach

    ✓ Incremental success

    ✓ Powerful Future Progress (a powerful hypnosis technique where clients PREVIFIFY their success and create an expectation for success)

    The incremental approach is important to help clients understand that they are changing.

    This builds confidence and helps client focus on what they are doing right. When the brain feels successful, it alleviates stress and offers an opportunity for massive expansion and personal growth.

    One of the principles of the mind is that whatever we focus on grows - when clients focus on success - even small, they FEEL better, and are more likely to keep their changes. This means faster and better results for clients, and business growth for you.

    Click to watch the Free Hypnosis Training video below to learn more about these techniques and help clients get results faster! 

    Erika Flint
    Hypnosis Training Video #446: Rapport Is the First Key to Success Get It Quickly!
    Erika-in-Rapport-Is-the-First-Key-to-Success-Get-It-Quickly.jpg
    Cal-in-Rapport-Is-the-First-Key-to-Success-Get-It-Quickly1.jpg

    Rapport is a word often used when describing how to work with clients- but what does it really mean and why does it matter? 

    Rapport makes your client feel safe, comfortable, and good sharing with you. Having good rapport allows you to focus on the needs of your client, which allows you  to do great work with your clients every single time. 

    Here's the secret to rapport : love your clients and always have a single outcome in mind for them every time you work with them - whatever is in their best interest. To the greatest degree you can, when you work with your clients YOU - the hypnotist keep your clients "dream come true" in your mind's eye when you work with them. You hold the space, and keep that wish in your heart for your clients, until they can do it on their own. 

    Some hypnotists find the word and concept elusive, but it's pretty easy to get great results with clients by keeping a few things in mind. 

    Watch the Free Hypnosis Training video below to increase your rapport with clients. 

    Hypnosis Training Video #440: Can Hypnotherapy Clients Give You Too Much Credit for Their Success
    Erika Flint, BA, BCH, A+CPHI

    Erika Flint, BA, BCH, A+CPHI

    Cal Banyan, MA, BCH, CI, DNGH, OB, MCPHI

    Cal Banyan, MA, BCH, CI, DNGH, OB, MCPHI

    How to effectively deal with Gratitude in the hypnosis office to amplify your clients success, and your referral rate!

    It's common for our clients to try and give us all the credit for their success! 

    "Thank you Erika, you saved my life" is a common response in the hypnosis office - but don't take the credit! If you do your client will not get the best results they can get! They'll think that YOU - the hypnotist, were the reason for their massive change. 

    What we want to do instead, is give our clients the credit for the work they've done. You can do this easily by saying something like, "Oh thank you, and I'm so happy that you're feeling so much better. But YOU did that! I just  helped facilitate it!" 

    Click below to watch the video for full details on how to deal with gratitude in the hypnosis office to offer our clients even greater success! 

    Erika Flint
    Hypnosis Training Video #438: Freewill & Hypnosis Revealed
    Erika-in-Hypno-Slaves-Freewill-Hypnosis-Revealed1.jpg
    Cal-in-Hypno-Slaves-Freewill-Hypnosis-Revealed1.jpg

    Do hypnosis clients have free-will or are they under the hypnotists' control? 

    Our clients absolutely have free will, and we WANT them to have free will. 

    The most powerful hypnosis changes take place because the clients REALIZES their own solution - that always comes as a result of having free will and feeling safe in order to process past experiences - usually hurtful ones that are full of erroneous beliefs and misperceptions. 

    Some of our clients may wish we had control and could simply just "make" them stop smoking, or stop eating that food, but that type of change would not be organic, nor beneficial to the client. This type of change often happens when a client feels forced to do something and they don't want to. And it doesn't last. 

    Watch the video below to learn the powerful way to help clients achieve lasting results WITH freewill and the power of the subcosncious mind faciliated through hypnosis. 

    Erika Flint
    Hypnosis Training Video #429: Focusing on Hypnosis Fundamentals That Work

    Forget the "shiny object" syndrome!

    Many hypnotists get stuck in the "shiny object syndrome" - chasing the next best hypnosis technique or process.

    The reality is it's better to focus on the fundamentals of great hypnosis work - you don't need extra techniques!

    The best thing is to have a very solid foundation of great hypnosis work. 

    Watch the video below on the fundamentals of great hypnosis work to get started. 

    New-HypnotistErika Flinthome